New client
Dance school
Purple Gecko Youth
Current stageSystem design
Jamie Fagan · Founder of Urban Motion · Creator of OWND
Custom business software.Built around the way you actually work.
Bespoke booking systems, CRM, automation and Business Operating Systems for established dance schools, performing arts academies and activity businesses. Built for you. Owned by you.
No obligation. See a real system in action and talk through what one built around your business could look like.
Founder, Urban MotionKing’s Trust AmbassadorFounder-led, discovery to launchSystems for established activity businesses
Built for your sector
Software that understands the way activity businesses actually operate.
Start with the solution closest to your business. Every system is then designed around your own workflows, pricing, team and customer journey.
Dance School Management Software
Bookings, memberships, families, payments, staff, registers and automation in one connected system.
Learn moreDance School Booking System
Connect trials, enrolment, payments, class capacity and follow-up instead of managing each stage separately.
Learn moreDance School CRM
Track leads, parents, students, trials, memberships, attendance and retention in one customer view.
Learn morePerforming Arts School Software
A bespoke operating system for dance, drama, singing and multi-discipline academy programmes.
Learn moreActivity Provider Booking System
Manage households, participants, recurring classes, camps, payments, attendance and staff.
Learn moreCustom Business Operating System
Connect customers, workflows, payments, staff, communications, reporting and automation around your business.
Learn moreSee the system
From a booking to the everyday running of your school.
Watch Urban Motion’s own system, then explore how a build could connect your parents, students, payments and team.
Urban Motion — Jamie's own dance school
Currently taking shape
The next systems, being built.
A look at the businesses currently working with OWND by Jamie Fagan on their own bespoke operating systems.
In progress
Performing arts academy
Apollo Theatre Arts
Current stageRefining the system
New client
Dance school
McGovern Irish Dance
Current stageSystem design
Client systems
Businesses running on systems built around them.
Dance AcademyFeatured
Studio J Dance Academy
A bespoke dance academy operating system built around Studio J’s real memberships, classes, families and admin workflows — giving the team a branded customer journey and much greater operational control.
Read the case studyPerforming Arts AcademyFeatured
Makin’ Steps Performing Arts
A bespoke operating system for a performing arts academy teaching 50+ classes a week to 400+ students — connecting class discovery, customer journeys, subscriptions, finance and day-to-day operations.
Read the case studyDance School & Youth OrganisationFeatured
Urban Motion
The flagship founder story behind OWND: Urban Motion moved from disconnected third-party tools and repetitive manual admin to a bespoke Business Operating System built around its real multi-location dance operation.
Read the case study
Why Jamie
Built by someone who runs an activity business.
Work directly with Jamie, from discovery to launch.
Jamie Fagan built and operates Urban Motion — an organisation delivering programmes to children and young people across multiple locations. He has lived the operational pressure of growth, and when generic software stopped fitting, he built his own system rather than change his business. OWND is that experience, offered to other founders.
“I didn’t start OWND because I wanted to build software. I built my first system because I was tired of changing the way my business worked to suit somebody else’s platform.”
- Term structures
- Memberships
- Trials
- Parents
- Payments
- Events
- Multiple locations
- Staff
- Communication
Built by a business owner. For business owners.
More about Jamie FaganThe problem
Your business has grown.Your software hasn’t grown with it.
Generic platforms are built for thousands of businesses at once. Yours isn’t one of thousands — it’s one business with its own customers, term structures, staff and way of working. The bigger it gets, the more the gaps show.
Your business shouldn’t have to change to fit your software. Your software should fit your business.
- Multiple disconnected platforms, each doing part of the job
- Repetitive administration that never gets any easier
- Workarounds and spreadsheets quietly holding it all together
- Features that don’t match how you actually operate
- Paying per user, per platform — for software you will never own
- Staff adapting to the software, instead of the other way around
What we build
The important jobs, connected.
Bookings, memberships, payments, customer accounts, staff tools and follow-up — shaped around your business.
CRM & enquiries
Leads, customers and follow-up in one place.
Bookings & registers
Classes, sessions, attendance and registers.
Payments
Stripe, cash, invoicing, subscriptions and memberships.
Onboarding
Customer onboarding that runs itself.
Communications
Email, automated follow-up and customer portals.
Automations
Repetitive admin handled by workflows.
AI where it helps
AI-supported operations — a capability, not the whole proposition.
Reporting & dashboards
Numbers that matter, surfaced clearly.
Documents & events
Documents, scheduling and operational tools.
Integrations
Connected to the services your business already uses.
Ownership, explained
Know what you own. Know what it costs to run.
Your proposal defines the deliverables, ownership arrangements and ongoing services before you commit.
Your bespoke system
Your build is designed around your workflows, branding and business data. The proposal sets out the code, account access, documentation and handover included in your project.
Running costs
Hosting and platform plans, your domain, payment processing, email, SMS and AI usage can carry ongoing charges. These are separate from the build price and are identified when your project is scoped.
Third-party services
Systems may use Base44 and other specialist services. Ownership of the bespoke work does not transfer ownership of those platforms or remove their licence terms and technical dependencies.
Future changes & handover
Source-code access, data exports and a handover to another developer are agreed in the project scope. Moving to a different platform may require further development; portability is not automatic.
Launch support and 60 days of post-launch mentorship are included. Ongoing maintenance, support and additional development are scoped separately. See the build and handover process.
Investment
Own the infrastructure behind your growth.
Every OWND build is scoped around the business — its size, complexity, integrations and what it needs to do. Your written proposal defines the deliverables and handover. Builds typically begin from £3,000.
Hosting or platform plans, payment processing, domains and usage-based services are additional where needed. The proposal explains recurring costs, any applicable taxes and optional ongoing support before you decide.
Request a Discovery CallHelping great businesses spend less time running systems and more time making an impact.
Next step
See what your own system could look like.
We will talk about how your business works and what a system built around it could look like.
Request a Discovery CallFAQ
Common questions.
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